Strategic Planning Professional Certificate

Master the skills to analyze business environments, set long-term goals, and implement strategic plans that drive sustainable growth and organizational success.

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Duration: 15h

Enrolled: 75

Program Language: Arabic and English
Study Method: Self-study with personalized follow-up sessions from our experts
Access Duration: 3 Months
Level: Mid to Senior-Level Professionals
Certification: CMI Certificate

Wishlist

Advanced Strategic Expertise: Acquire specialized skills to analyze business environments, strategically set goals, and lead successful strategy implementation.
Proven Career & Revenue Impact: Certified professionals contribute directly to long-term organizational success, with 74% achieving measurable revenue growth.
Integrated MBA Advantage: This certificate program fulfills 10% of the MBA curriculum, offering a foundation for advanced professional development for any aspiring strategic planning professional.
Exclusive Resource Access: Receive one year of free access to ManagementDirect, which includes strategic frameworks, case studies, and planning tools used by top business school programs.
Flexible & Supported Learning Path: Designed for strategic planning professionals, this program offers flexible self-study and one-on-one expert support.

Learning Outcomes

Course Curriculum

Unit1: Strategic Management Foundations | From Theories to Practical Approaches.
Understand the core principles of strategic planning and its role in shaping a business's future. Learn how mission, vision, and objectives align with broader business planning strategies to achieve organizational success.

Planning course Introduction – Video
Unit outro – Video
Unit Introduction – Video
Lesson 1: Mission, Vision, & strategies – Index
Lesson 1: What is Strategy?
Lesson 1: 5 Statements Misconception
Lesson 1: Vision
Lesson 1: Mision
Lesson 2: Objectives & Goals – Index
Lesson 2: Goals Definition
Lesson 2: Objectives Definition
Lesson 2: Goals &Objectives examples
Lesson 2: SMART acronym
Lesson 2: The 7 Steps to Setting S.M.A.R.T.E.R. Goals
Lesson 1 & 2: Quiz
Lesson 3: Strategies & Tactics – Index
Lesson 3: Strategies definition
Lesson 3: Example strategic options
Lesson 3: Tactics definition
Lesson 3: objectives,goals,target,strategies &tactics – Video
Lesson 4: Strategic Planning – Index
Lesson 4: What is a strategic plan?
Lesson 4: The Central Role of Strategic Planning
Lesson 4: Four organizational levels
Lesson 4: Business Plan
Lesson 4: Build a Culture That Aligns with People’s Values – Further readings
Lesson 4: Strategic Plans v.s Business Plans – video
Lesson 4: Examples on Strategic Planning – Video
Lesson 3 & 4: Quiz
Lesson 5: Core Organizational Values – Index
Lesson 5: Core Organizational Value – Overview
Lesson 5: Four core values for every organisation
Lesson 5: Build a Culture That Aligns with People’s Values – Further readings
Lesson 5: Quiz
Lesson 6: Strategic Diversity Management – Index
Lesson 6: What is Diversity?
Lesson 6: What is Inclusion?
Lesson 6: Driving Diversity And Inclusion In The Workplace – Further readings
Lesson 6: The impact of diversity and inclusion
Lesson 6: Diversity and inclusion in the workplace: Benefits and challenges – Further readings
Lesson 6: Diversity strategies
Lesson 6: Diversity in the Times of COVID-19: Why It Matters More? – Further readings
Lesson 6: Business growth
Lesson 6 : Choosing the right business growth capital
Lesson 6 : 7 Strategies to Grow Your Business | Brian Tracy – Video
Lesson 6 : Why is culture diversity is important ? – Video
Lesson 7: Profit Market share – Index
Lesson 7 : Market share – Overview
Lesson 7 : Benefits of Market Share
Lesson 7 : Market Share Impact
Lesson 7 : How Can Companies Increase Market Share?
Lesson 7 : Apple Case study
Lesson 7 : Market Share Importance
Lesson 7 : What Strategies Are Used to Gain Market Share?
Lesson 7 : Profit Market Share – Video
Final Exam Unit 1

Unit 2: Strategic Analysis Methodologies
Develop the ability to analyze external and internal business environments using proven strategic analysis tools. Learn how to conduct macro and micro environmental scanning to gain insights into market trends and competitors.

Unit Objectives
Unit Introduction – Video
Lesson 1: Phases of Strategic Management – Index
Lesson 1: Phases of Strategic Management – Overview
Lesson 1: Four Phases of Strategic Management
Lesson 1: Case Studies
Lesson 1: Levels of Strategies with Persons Most Resposible
Lesson 1: Quiz
Lesson 2: Macro Environmental scanning – Index -Part One
Lesson 2: Environmental scanning
Lesson 2: How Macro Environmental scanning affect the marketing strategy and when to use each tools
Lesson 2: Macro Environment Factors
Lesson 2: Social and cultural forces
Lesson 2: SWOT Analysis
Lesson 2: SWOT analysis example
Lesson 2: PESTLE
Lesson 2: PESTEL analysis – Further Readings
Lesson 2: Porter 5 forces
Lesson 2: Porter 5 forces – Threat of New Entrants
Lesson 2: Porter 5 forces – Rivalry among Existing Firms
Lesson 2: Porter 5 forces – Threat of Substitute Products or Services
Lesson 2: Porter 5 forces – The Bargaining Power of Buyers
Lesson 2: Porter 5 forces – The Bargaining Power of Suppliers
Lesson 2: The Relative Power of Other Stakeholders
Lesson 2: competitive-analysis-frameworks- Further readings
Porter’s Five Forces – Video
Lesson 2: Macro Environmental scanning – Index -Part Two
lesson 2: Ansoff Matrix
Lesson 2: Ansoff Matrix -Market penetration
Lesson 2: Ansoff Matrix -Market Development
Lesson2: Ansoff Matrix -Product Development
Lesson2: Ansoff Matrix -Diversification
Lesson2: ANSOFF Matrix – Further readings
Lesson 2: Quiz
Lesson 3: Micro Environmental scanning – Index
Lesson 3: How to make Market research ? – Video
Lesson 3: Micro Environment definition
Lesson 3: Micro Environment Factors
Lesson 3: Market Research definition
Lesson 3: Market research importance
Lesson 3: Types of Market Research
Lesson 3: Primary Market Research
Lesson 3: Secondary research
Lesson 3: Steps for conducting Market Research
Lesson 3: Step #1: Define the Problem
Lesson 3: Step #2: Define the Sample
Lesson 3: Step #3: Carry out data collection
Lesson 3: Step #4: Analyze the results
lesson 3: How can researchers measure the obtained results?
Lesson 3: Step #5: Make the Research Report
Lesson 3: Step #6: Make Decisions
Lesson 3: Benefits of Efficient Market Research
Lesson 3: Primary vs. Secondary Data – Further Readings
Lesson 3 : Quiz 🧮
Lesson 4: Tools Of Analysis – index
Lesson 4: Tools of Analysis – Overview
Lesson 4: Explanation with examples of Porter’s Value chain analysis in marketing – Video
Lesson 4: Porter’s Value Chain Analysis
Lesson 4: The firm’s primary activities
Lesson 4: How to Improve the Value Chain ?
Lesson 4: Market Share Analysis
Lesson 4: Market share analysis activites
Lesson 4: marketshare – Furether Readings
Lesson 4: Internal Surveys & Statistical
Lesson 4: The Theoretical Foundations of Employee Survey Research
Lesson 4: Employee survey research
Lesson 4: managing employee surveys – Further Readings
Lesson 4: TWOS Analysis
Lesson 4: Explanation with examples of BCG analysis in marketing – Video
Lesson 4: BCG analysis
Lesson 4: The Use of the Growth-Share Matrix in Strategic Planning – Further Readings
Lesson 4: Life Cycle Analysis
Lesson 4: Life Cycle Analysis- 4 stages
Lesson 4: Resources analysis
Lesson 4: In-depth Resource Analysis with VRIO
Lesson 4: Definition of objectives and the scope of study
Lesson 4: Resources analysis – Video
Lesson 4: Strategic management 3 Resource analysis, competences – Further Readings
Final exam

Unit 3:Business Planning for Organizational Growth.
Explore different organizational strategies and their application in achieving long-term business goals. Learn about corporate strategies, strategic plan audits, and stakeholder engagement.

Unit Introduction : Organizational Strategy Introduction -Video
Unit Objectives
Lesson 1: Levels of Strategy – Index
Lesson 1: Organisational strategy Definition
Lesson 1: Levels of Strategic Management – Video
Lesson 1: Organisational strategy Levels.
Lesson 1: Why Does Your Business Need An Organisational Strategy?.
Lesson 1: Key Features of an Organisational Strategy
Lesson 1: Guideline for effective strategic management
Lesson 1: Joseph Charyk
Lesson 1: Quiz
Lesson 2: Strategic Plans – Index
Lesson 2: Ansoff Matrix
Lesson 2: Ansoff Matrix -Market penetration
Lesson 2: Ansoff Matrix -Market Development
Lesson 2: Ansoff Matrix -Product Development
Lesson 2: Ansoff Matrix -Diversification
Lesson 2: Porter’s Generic Competitive Strategies
Lesson 2: Porter’s Generic Competitive Strategies -Differentiation
Lesson 2: Porter’s Generic Competitive Strategies -Cost Leadership
Lesson 2: Porter’s Generic Competitive Strategies -Focus
Lesson 2: Explanation with examples of Porter’s competitive advantages – Video
Lesson 2: Mintzberg’s strategies
Lesson 2: Porter generic strategiess the fall and rise of strategic planning – Further readings
Lesson 2: Mintzberg 5Ps for Strategy PDF – Further readings
Lesson 2 : Quiz 🧮
Lesson 3: Corporate Strategy – Part One – Index
Lesson 3: Corporate strategy
Lesson 3: Diffrenciations between corporate strategies types – Video
lesson 3: Why is corporate strategy important?
Lesson 3: Corporate-level strategy
Lesson 3: Corporate Strategy – Part two – Index
Lesson 3: Types of Corporate Strategies
Lesson 3: Stability Strategy
Lesson 3: Expansion Strategy (Growth Strategy)
Lesson 3: Diversification
Lesson 3: Best examples of business diversification strategy
Lesson 3: When Diversification goes wrong
Lesson 3: Retrenchment Strategies (defensive strategy)
lesson 3: Combination Strategy
Lesson 3: Combination Strategy case study – Amazon Prime
Lesson 3: Strategic Alliance
Lesson 3: 10 Strategic Alliance Examples From Top Brands – Further readings
Lesson 3: Strategic Marketing
Lesson 3: Strategic Marketing – Video
Lesson 3: Strategies for High Market-Share Companies – Further readings
Lesson 3: Merger Strategy
Lesson 3: How Mergers Are Structured
Lesson 3: How Acquisitions Are Financed
Lesson 3: Why Do Companies Keep Acquiring Other Companies Through M&A?
Lesson 3: Restructure Strategy
Lesson 3: Restructure Strategy – Reasons for Corporate Restructuring
Lesson 3: Restructure Strategy – Valuation Services For Corporate Restructuring
Lesson 3: Quiz
Lesson 4: The company wants to exploit potential synergies – Index
Lesson 4: Testing & Analyzing the Strategic Plans
Lesson 4: Strategic contingencies theory – Further readings
Lesson 4: Tools of analysis used to test the efficiency of a strategic Plan
Lesson 4: Tools used in Gap Analysis
Lesson 4: How to create cause-and-effect diagrams – Video
Lesson 4: PART 6 OF 7: Nadler-Tushman’s Congruence Model – Video
Lesson 4: benchmarking Analysis
Lesson 4: Benchmarking Marketing Capabilities for Sustainable Competitive Advantage – Further readings
Lesson 4: Profitability
Lesson 4: What is the Portfolio Analysis? – Further readings
Lesson 4: Profitability Ratios | A-Level, IB & BTEC Business – Video
Lesson 4: Portfolio
Lesson 4: Feasability studies
Lesson 4: What Is a Feasibility Study? How to Conduct One for Your Project – Further readings
Lesson 4: Risk Assessment
Lesson 4: When to use each tools of analysis? – Video
Lesson 4 : Quiz
Lesson 5: When to use each tools of analysis? – Index
Lesson 5: The Business Plan
Lesson 5: Traditional business plans
Lesson 6: The Stakeholders – Index
Lesson 6: Stakeholders
Lesson 6: How do we engage stakeholders?
Lesson 6: Strategic Management of Stakeholders: Theory and Practice – Further readings
Lesson 6: Why Stake holders matters ? – Video
Final exam
Unit outro.

Strategic planning Assignments.

Live sessions

Awarding Body

Know More

Frequently Asked Questions.

1. What is the Strategic Planning Professional Certificate designed for?

This program helps professionals develop the mindset and tools needed to become a confident strategic planning professional, make strategic decisions, and adapt to dynamic business environments with clarity and impact.

2. Who should enroll in this certificate program?

Ideal for managers, team leads, and analysts involved in business planning, operations, or strategy. It’s also a great fit for professionals seeking professional development in long-term thinking and strategy planning.

3. How is this different from other online courses in business strategy?

Unlike general online courses, this certificate program focuses specifically on practical frameworks, stakeholder alignment, and real-world strategy implementation, perfect for future strategic management professionals.

4. Will I be able to apply what I learn in real work settings?

Absolutely. You’ll walk away with actionable tools and templates you can use to plan and execute strategies, evaluate plans, and align teams, immediately applicable across industries.

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