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Strategic Marketing Management Expert Track

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Accelerate Your Career with Advanced Marketing and Strategic Leadership Skills

 Gain the expertise to develop and implement cutting-edge marketing strategies that align with business objectives and significantly enhance your market competitiveness.

  • Learning Languages Available in Both Arabic and English.
  • Self-paced study supported by personalized one-to-one sessions from our experts.
  • Total Learning Hours: 45 Hours.
  • Program Duration: 3 Months Access on The Track Materials.
  • Level: Mid to Senior-Level Professionals.
  • Certification: CMI Certificate.

Why Earn The CMI Strategic Marketing Management Expert Track?

  • Earn the Prestigious fCMgr Badge: Gain international recognition with the distinguished Chartered Manager (fCMgr) status, placing you among elite marketing leaders with internationally recognized credentials from CMI.
  • Accelerate Your Career Growth: Strengthen your professional profile with skills directly linked to increased business performance, 74% of certified professionals report substantial organizational revenue growth.
  • MBA Integration: This track covers 30% of MBA program content, laying a strong foundation for further academic and professional advancement.
  • Exclusive Learning Resources: Receive one-year free access to ManagementDirect, an extensive digital library with strategic marketing resources, research tools, and best practice case studies.
  • Practical and Flexible Learning: Experience flexible online learning sessions and real-world practical assignments tailored to suit your professional and personal schedules.

Track overview

The Strategic Marketing Management Expert Track is designed for professionals aiming to excel in marketing strategy, research analysis, and corporate communication. This comprehensive track provides essential tools and knowledge required for developing targeted marketing strategies, enhancing corporate brand messaging, and conducting insightful market research, thereby significantly increasing organizational success and competitiveness.

Track Outcomes

Strategic marketing formulation
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Market analysis proficiency
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Audience segmentation skills
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Effective brand positioning
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Marketing mix optimization
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Implementation of promotional strategies
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Distribution channel management
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Performance evaluation techniques
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Alignment with organizational goals
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Sustainable market growth strategies
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Awarding Body

 Gain the expertise to develop and implement cutting-edge marketing strategies that align with business objectives and significantly enhance your market competitiveness.
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Included Certificates & Curriculum

Duration: 45 Hours || Assessment: Research Paper Submission

1.Strategic Marketing

Duration: 15 Hours || Assessment: Research Paper Submission

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Unit 1: Principles of Strategic Marketing

Develop a strong foundation in strategic marketing by understanding its principles and how they align with an organization’s broader objectives. This module emphasizes effective resource allocation, innovative product strategies, and relationship-driven marketing tactics.
Lessons:
  1. Definition of Strategic Marketing
  2. Corporate Strategy vs. Marketing Strategy
  3. Market Research Techniques
  4. Designing a Marketing Strategy
  5. The Marketing Mix
  6. Customer Relationship Management (CRM)
  7. E-Marketing Fundamentals

Unit 2: The Strategic Marketing Plan

Learn how to create and execute a comprehensive marketing plan aligned with business objectives. This module covers competitive analysis, budgeting, branding, and the use of KPIs to measure success.
Lessons:
  1. Developing a Marketing Plan Management
  2. Marketing Plan Audits
  3. Leveraging Competitive Advantage
  4. Key Performance Indicators (KPIs)
  5. Strategic Branding
  6. Budgeting for Marketing Initiatives
  7. Contingency Planning
  8. Market Entry Strategies

Unit 3: Strategic Analysis Methodology

Master strategic analysis tools to evaluate an organization’s market position and stakeholder expectations. This module includes macro and micro environmental scanning and advanced analysis frameworks.
Lessons:
  1. Phases of Strategic Management
  2. Macro Environmental Scanning
  3. Micro Environmental Scanning
  4. SWOT Analysis and Porter’s Five Forces
  5. The BCG Matrix for Market Positioning

Unit 4: Consumer Behavior

Gain insights into consumer behavior for both B2B and B2C markets. Understand the factors influencing purchasing decisions and loyalty while applying research methods and relationship marketing principles.
Lessons:
  1. Principles of Consumer Behavior
  2. Types of Consumer Behavior
  3. Understanding B2B Buying Behavior
  4. Building Customer Loyalty
  5. Relationship Marketing and Cons

2. Corporate Communication Strategy

Duration: 15 Hours | Assessment: Research Paper Submission

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Unit 1: Fundamentals of Corporate Communication Strategy

Understand the core concepts of corporate communication strategy, including its purpose, flow, and forms. Learn how to manage internal and external communication, distinguish between corporate and marketing communication, and address corporate social responsibility and crisis communication plans.
Lessons:
  1. Importance of Corporate Communication
  2. Purpose of Communication
  3. Communication Flow
  4. Constituents of corporate communication
  5. Different Forms of Communication
  6. Key Channels for Corporate Communications
  7. Corporate Communication vs. Organizational Communication
  8. Corporate Communication vs. Marketing Communication
  9. Corporate Social Responsibility in Communication
  10. Crisis Communication Planning

Unit 2: Corporate Communication Elements

Learn how corporate identity, public image, and branding shape an organization’s reputation. Master the role of PR, media evaluation, and public opinion research to develop a successful corporate communications strategy.
Lessons:
  1. Building a Corporate Reputation
  2. Corporate Identity
  3. Corporate image and image factors
  4. Brand Management in Corporate Communication
  5. Media & Campaign Evaluation
  6. Public Opinion Research & Media Tracking
  7. Corporate Communication vs. Public Relations
  8. Becoming a Corporate Communication Manager

Unit 3: Building a Corporate Communications Plan

Gain expertise in developing corporate communication plans, both internally and externally, and conducting audits to evaluate communication effectiveness.
Lessons:
  1. Characteristics of Corporate Communication
  2. Corporate Communication Tools & Channels
  3. Overcoming Barriers to Communication
  4. Identifying Key Metrics for a Corporate Communication Plan
  5. What is a Corporate Communications strategies
  6. Writing Corporate Communication Goals
  7. Developing an Internal Communication Strategy
  8. Developing an External Communication Strategy

3. Research For Strategic Development

Duration: 15 Hours | Assessment: Research Paper Submission

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Unit 1: Research Proposal

Learn how to construct a compelling research proposal that outlines objectives, milestones, and funding opportunities, ensuring alignment with organizational goals.
Lessons:
  1. Company Overview
  2. Defining Business Objectives
  3. Research Budgeting
  4. Proposal Writing Techniques

Unit 2: Research Methodology

Discover how to select the right methodology for research objectives. This module ensures the collection of relevant, reliable data for crafting effective business strategies.
Lessons:
  1. Literature Review Techniques
  2. Data Collection Strategies

Unit 3: Sampling Techniques

Master the art of sampling by selecting representative groups and determining sample sizes that yield reliable results, minimizing errors in strategic research.
Lessons:
  1. Sampling Techniques and Best Practices
  2. Determining Sample Size
  3. Mitigating Sampling Errors

Unit 4: Data Analysis Unit 4: Data Analysis

Analyze and validate data to uncover insights that inform strategy implementation and drive business decisions.
Lessons:
  1. Data Validation
  2. Analytical Tools and Techniques
  3. Data Interpretation for Strategic Planning

Unit 5: Reflection and Case Study

Conclude the research process with a focus on reflection and application, synthesizing findings through real-world case studies.
Lessons:
  1. Self-Reflection Techniques
  2. Case Studies

Testimonials

"Through this track, I have successfully developed and implemented comprehensive marketing strategies that have significantly improved our brand's market positioning."

Huda Al-Fahad

Brand Strategist
"This expert track gave me unparalleled insights into strategic marketing, significantly enhancing my leadership and strategic decision-making skills."

Majid Al-Ahmad

Marketing Director
"An essential certification for any professional seeking to deepen their expertise in strategic marketing and corporate communication."

Layla Al-Rashidi

Digital Marketing Expert

Elevate Your Career


Strategic Marketing Management Expert Track

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