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Strategic Business Management Expert Track

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Strategic Business Management Expert
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Get a Free Consultation

Take the Lead in Business Strategy and Leadership

Master the skills and insights needed to lead organizations, align strategic goals, and drive long-term success in today’s competitive business world.

  • Learning Languages: Available in Both Arabic and English.
  • Self-paced study supported by personalized one-to-one sessions from our experts.
  • Total Learning Hours: 45 Hours.
  • Program Duration: 3 Months Access on The Track Materials.
  • Level: Mid to Senior-Level Professionals.
  • Certification: CMI Certificate.

Why Earn The CMI Strategic Business Management Expert Track ?

  • Earn the Prestigious fCMgr Badge: Gain international recognition with the distinguished Chartered Manager (fCMgr) status, placing you among elite business leaders with globally respected credentials from CMI.
  • Accelerate Your Career Growth: Strengthen your professional profile with strategic and leadership capabilities directly linked to improved organizational performance and decision-making.
  • MBA Integration: This track covers 30% of the MBA program content, laying a strong academic and professional foundation for further advancement.
  • Exclusive Learning Resources: Receive one year of free access to ManagementDirect, a robust digital library featuring strategic planning tools, leadership templates, communication strategies, and real-world case studies.
  • Practical and Flexible Learning: Benefit from a fully online format with one-to-one sessions, practical assignments, and complete flexibility to suit your personal and professional schedule.

Track overview

The Strategic Business Management Track is designed to help professionals develop the strategic, analytical, and leadership capabilities needed to manage and grow organizations effectively. Through a blend of strategic planning, organizational leadership, and communication strategy, participants will learn to make data-driven decisions, align strategies with long-term goals, and lead with impact. This track is ideal for mid to senior-level managers, executives, and entrepreneurs seeking to elevate their management capabilities and drive organizational growth.

Track Outcomes

Strategic thinking skills
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Decision-making abilities
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Long-term planning expertise
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Performance optimization techniques
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Market trend analysis
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Understanding of internal strengths
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Sustainable growth strategies
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Holistic management perspective
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Alignment with organizational goals
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Comprehensive business strategy formulation
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Awarding Body

 Gain the expertise to develop and implement cutting-edge marketing strategies that align with business objectives and significantly enhance your market competitiveness.
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Included Certificates & Curriculum

Duration: 45 Hours || Assessment: Research Paper Submission

1. Strategic Planning

Duration: 15 Hours || Assessment: Research Paper Submission

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Unit 1: Foundations of Strategic Marketing Management

Understand the core principles of strategic planning and its role in shaping a business's future. Learn how mission, vision, and objectives align with broader business planning strategies to achieve organizational success.
Lessons:
  1. Mission and Vision
  2. Objectives and Goals
  3. Strategies and Tactics
  4. Strategic Planning
  5. Core Organizational Values
  6. Cultural Diversity
  7. Profit and Market Share

Unit 2: Strategic Analysis Methodology

Understand the core principles of strategic planning and its role in shaping a business's future. Learn how mission, vision, and objectives align with broader business planning strategies to achieve organizational success.
Lessons:
  1. Phases of Strategic Management
  2. Macro Environmental Scanning
  3. Micro Environmental Scanning
  4. Tools of Analysis (SWOT, Porter’s Five Forces)

Unit 3: Organizational Strategy

Explore different organizational strategies and their application in achieving long-term business goals. Learn about corporate strategies, strategic plan audits, and stakeholder engagement.
Lessons:
  1. Levels of Strategy
  2. Strategic Plans
  3. Corporate Strategies
  4. Strategic Plan Auditing
  5. The Business Plan
  6. Stakeholder Communication & Alignment

2. Corporate Communication Strategy

Duration: 15 Hours | Assessment: Research Paper Submission

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Unit 1: Fundamentals of Corporate Communication Strategy

Understand the core concepts of corporate communication strategy, including its purpose, flow, and forms. Learn how to manage internal and external communication, distinguish between corporate and marketing communication, and address corporate social responsibility and crisis communication plans.
Lessons:
  1. Importance of Corporate Communication
  2. Purpose of Communication
  3. Communication Flow
  4. Constituents of corporate communication
  5. Different Forms of Communication
  6. Key Channels for Corporate Communications
  7. Corporate Communication vs. Organizational Communication
  8. Corporate Communication vs. Marketing Communication
  9. Corporate Social Responsibility in Communication
  10. Crisis Communication Planning

Unit 2: Corporate Communication Elements

Learn how corporate identity, public image, and branding shape an organization’s reputation. Master the role of PR, media evaluation, and public opinion research to develop a successful corporate communications strategy.
Lessons:
  1. Building a Corporate Reputation
  2. Corporate Identity
  3. Corporate image and image factors
  4. Brand Management in Corporate Communication
  5. Media & Campaign Evaluation
  6. Public Opinion Research & Media Tracking
  7. Corporate Communication vs. Public Relations
  8. Becoming a Corporate Communication Manager

Unit 3: Building a Corporate Communications Plan

Gain expertise in developing corporate communication plans, both internally and externally, and conducting audits to evaluate communication effectiveness.
Lessons:
  1. Characteristics of Corporate Communication
  2. Corporate Communication Tools & Channels
  3. Overcoming Barriers to Communication
  4. Identifying Key Metrics for a Corporate Communication Plan
  5. What is a Corporate Communications strategies
  6. Writing Corporate Communication Goals
  7. Developing an Internal Communication Strategy
  8. Developing an External Communication Strategy

3. Personal Development & Leadership

Duration: 15 Hours | Assessment: Research Paper Submission

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Unit 1: Vision & Strategy

A clear vision and strategy are essential for guiding an organization toward success. This module explores the importance of vision statements, mission alignment, and strategic planning to set the foundation for impactful leadership.
Lessons:
  1. What is a vision, mission, values, and goals?
  2. What is planning and strategy?
  3. Linking the vision with the strategy.

Unit 2: The Leadership Mindset

A leader’s mindset defines their ability to guide teams and implement change. Learn how to build resilience, prioritize effectively, and manage time while fostering a strategic approach to decision-making.
Lessons:
  1. Defining the Future with Clarity
  2. Recognizing Organizational Capabilities
  3. Prioritization and Time Management
  4. Strategic Manager’s Effectiveness

Unit 3: Understanding Leadership

Leadership is about influence, not just authority. This module focuses on the traits, skills, and competencies that make a leader effective in inspiring teams and achieving goals.
Lessons:
  1. Leadership Defined
  2. Becoming a Leader
  3. Harnessing Leadership Strengths

Unit 4: Leader's Personal Contribution

Leadership requires personal growth, continuous reflection, and a focus on celebrating success. This module emphasizes self-awareness, performance feedback, and recognizing accomplishments to build sustainable leadership practices.
Lessons:
  1. Delivering Feedback and Measuring Performance
  2. Self-Awareness and Reflection
  3. Celebrating Success

Testimonials

“Completing the Strategic Business Management Track gave me the clarity and tools I needed to lead with confidence. The CMI certification made a big difference in my CV.”

Firas Al-Hamdan

Business Development Manager
“This program offered the perfect mix of flexibility and depth. The leadership and communication strategies I gained helped me reshape my team’s direction.”

Amina El-Sayed

Strategic Planner
“The real-world case studies and one-to-one mentorship sessions were incredibly valuable. This track isn’t just a certificate, it’s a mindset shift.”

Layla Mansour

Operations Manager

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Strategic Business Management Expert Track

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