Online MSc Strategic Digital Marketing – Master’s in Strategic Digital Marketing
Your Pathway to Senior Roles in Digital, Brand, and Growth
The MSc Strategic Digital Marketing equips you with the advanced capabilities today’s employers expect, integrating customer insight, brand building, UX, big data, MarTech, and AI with strategic planning and leadership. Designed for professionals aiming to step into more senior positions, this flexible postgraduate degree blends cutting-edge theory with practice-based learning so you can design, deliver, and optimise full-funnel marketing strategies in any context.
Certgates & Arden University Partnership
Arden University, a UK institution known for accessible, career-focused education, delivers this program online and in blended learning formats. Through Certgates, students gain direct access to Arden’s advanced learning platform while benefiting from Certgates’ dedicated support, guidance, and application assistance. Together, we ensure that studying MSc Strategic Digital Marketing is flexible, supported, and future-focused.
Why Choose This Program?
Accreditation
This MSc Strategic Digital Marketing carries multiple accreditations and memberships to strengthen your professional standing:
- Digital Marketing Institute (DMI): Gold-standard digital accreditation with free student membership while you study.
- Chartered Institute of Marketing (CIM): Accelerated route with module exemptions toward CIM Certificate/Diploma qualifications.
- Business School Memberships: Business Graduates Association (BGA) membership and resources to support your ongoing professional development.
Core Modules & Digital Transformation Project
You’ll explore the contemporary marketing environment and the impact of digitisation on customer behaviour, brands, and growth. The curriculum develops both creative and technical capability, enabling you to design evidence-led strategies and lead integrated delivery.
Core Modules Core
- 1Digital Marketing Environment
- 2Building & Managing Digital Brands
- 3Contemporary Marketing Communications Planning
- 4Big Data, Analytics & MarTech
- 5Managing Customer & User Experience
- 6Social Media Marketing
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Digital Transformation Project (Capstone – 60 credits)
The Research / Capstone Project 60 Credits
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Portfolio-ready transformation planGuided by an academic supervisor, you’ll scope a real organisational challenge, apply advanced analytics and strategic frameworks, and produce an implementation-ready plan—creating a portfolio artefact that showcases senior-level capability to employers.
What You Will Study
Core Modules & Digital Transformation Project
You’ll explore the contemporary marketing environment and the impact of digitisation on customer behaviour, brands, and growth. The curriculum develops both creative and technical capability, enabling you to design evidence-led strategies and lead integrated delivery.
Core Modules
The Research/Capstone Project (60 Credits)
Career Prospects
Graduates of the MSc Strategic Digital Marketing progress into leadership positions across technology, FMCG, finance, healthcare, non-profit, agencies, and start-ups.
Potential career paths include:
- Marketing Director / Head of Marketing
- Digital Marketing Manager / Senior Marketing Executive
- Brand or Product Manager
- Growth / Performance Marketing Lead
- Email Marketing Specialist / Marketing Automation Manager
- Social Media Planner / Manager
- UX Strategist / CX Lead
- Video Content Developer / Creative Strategist
- Entrepreneur / Agency Founder
With DMI and CIM recognition, you’ll graduate with both an academic master’s and professional standing, positioning you for rapid progression in strategic digital roles.
How We Teach, How You Learn
Assessments (Coursework Only, No Exams):
Learning Experience:
Entry Requirements
To apply, you will need:
Frequently Asked Questions.
Is the MSc Strategic Digital Marketing accredited?
Yes. This course is dual-accredited by the Digital Marketing Institute (DMI) and the Chartered Institute of Marketing (CIM), giving you globally recognised credentials.
What digital tools will I learn to use?
You’ll gain hands-on experience with Google Ads, SEO tools, social media scheduling platforms, UX design software, and analytics tools.
How will I be assessed?
Assessment is 100% coursework-based and includes creating marketing campaigns, digital artefacts, customer journey maps, and live consultancy projects.
What career opportunities are available after graduation?
Graduates often secure roles such as Digital Marketing Manager, Marketing Director, Social Media Planner, UX Designer, or Brand Manager.
Get a Free Consultation
Master the future of digital marketing strategy.
Apply today for a free consultation to see how this MSc can help you build advanced marketing, analytics, and strategy skills to lead digital transformation in any organisation.
