Corporate Communication Strategy Certificate

Corporate Communication Strategy Professional Certificate

Develop the skills to create a successful corporate communication strategy, enhance public perception, and build trust among employees, customers, and stakeholders. Learn how to manage corporate messaging across channels and align it with organizational goals.

4.5 (59 Rating)

Duration: 15س

Enrolled: 75

Program Language: Arabic and English
Study Method: Self-study with personalized follow-up sessions from our experts
Access Duration: 3 Months
Level: Mid to Senior-Level Professionals
Certification: CMI Certificate

Wishlist

Globally Recognized Certification: Secure internationally respected CMI credentials, highlighting your expertise in effective communication and enhancing your professional reputation.
Boost Organizational Trust & Reputation: Acquire effective skills to enhance your organization’s public image, manage crises, and foster employee engagement and stakeholder confidence through successful corporate communications.
Integrated MBA Advantage: Fulfill 10% of the accredited MBA program requirements, offering a strategic advantage for future academic and professional pursuits.
Exclusive Communication Resources: Benefit from a one-year free subscription to ManagementDirect, featuring practical resources on PR strategies, crisis communication plans, internal communication, and reputation management.
Flexible Expert-Guided Learning: Receive personalized support through convenient online sessions, designed to help you develop a corporate communications skill set that fits your company’s mission, accommodates your professional schedule, and accelerates career growth.

Learning Outcomes

Course Curriculum

Unit 1: Fundamentals of Corporate Communication Strategy
Understand the core concepts of corporate communication strategy, including its purpose, flow, and forms. Learn how to manage internal and external communication, distinguish between corporate and marketing communication, and address corporate social responsibility and crisis communication plans

Unit Intro
Unit Objectives
Lesson 1: Importance of Corporate Communication – Index
Lesson 1:What is communication?
Lesson 1: 8 Key Components of Corporate Communication
Lesson 1: Business communication
Lesson 1:Example
Lesson 1:The Strategic Role of the Corporate Communication Officer – Video
Lesson 1: Quiz
Lesson 2:Purpose of Communication – Index
Lesson 2: 9 Purposes of Communcation
Lesson 2: Corporate communications revolution – Video
Lesson 2: Corporate Communications Simplified – Video
Lesson 2: Quiz
Lesson 3: Communication flow – Index
Lesson 3: Downward
Lesson 3: Upward
Lesson 3: Lateral / Horizontal Communication
Lesson 3: Diagonal Communication or crosswise communication
Lesson 3: Quiz
Lesson 4 Different forms of Communication – Index
Lesson 4: Types of Communication – Video
Lesson 4: Verbal Communication
Lesson 4: Nonverbal Communication
Lesson 4: Interpersonal Communication
Lesson 4: Media Communication
Lesson 4: Flow of Communication – Video
Lesson 4:Verbal Vs Non-verbal Communication: Difference between them with examples & comparison chart – Video
Lesson 4: Quiz
Lesson 5 Constituents of corporate communication – Index
Lesson 5: Constituents of corporate communication
Lesson 5: Internal Communications
Lesson 5: Media Relations
Lesson 5: Public Affairs
Lesson 5: Internal & External Business Communcation – Further Readings
Lesson 5: Quiz
Lesson 6: Channels of communication – Index
Lesson 6: Overview – communication channel
Lesson 6: 2 types of communication channel
Lesson 6: Formal Channels of Communication
Lesson 6: Formal Communication example
Lesson 6: Informal Channels of Communication(Grapevine Communication)
Lesson 6: Advantages of Informal communication channels.
Lesson 6: Informal Communication example
Lesson 6: Types of informal communication
Lesson 6: What to Do about Informal Information Flows
Lesson 6: When managers notice that the grapevine is particularly active.
Lesson 6: Communication Channels – Video
Lesson 6: Communication Channels 2 – Video
Lesson 6: Formal and informal communication – video
Lesson 6: Quiz
Lesson 7: Corporate Communication Vs Organisational Communication – Index
Lesson 7: Corporate Communication
Lesson 7: Organisational communication
Lesson 7: Internal communications
Lesson 7: Forms of Organisational Communications
Lesson 7: key component of organisational communication
Lesson 7: Corporate Communication Vs Organisational Communication – Video
Lesson 7: Quiz
Lesson 8: Corporate Communication Vs Marketing Communication – Index
Lesson 8: Corporate Communication Vs Marketing Communication – Video
Lesson 8: Marketing Communication
Lesson 8: Planners of events
Lesson 8: The target audience
Lesson 8: Corporate Communication Vs. Marketing Communication
Lesson 8: Corporate communication
Lesson 8: Marketing Communication
Lesson 8: Corporate vs. Marketing Communications: Everything You Need to Know – Further Readings
Lesson 8: Quiz
Lesson 9: Crisis communication – Index
Lesson 9: Crisis Communication – Video
Lesson 9: Overview – Crisis communication
Lesson 9: Crisis Communication Plan
Lesson 9: The crisis major categories.
Lesson 9: Fire Triangle
Lesson 9: Stages of Crisis Communications
Lesson 9: Crisis Communication: Strategies to Communicate Better During a Crisis – Further readings
Lesson 9: 6 examples of crisis communication and what you can learn – Further readings
Lesson 10 : Corporate social responsibility – Index
Lesson 10 : Corporate Social Responsibility – Video
Lesson 10 : Overview – Corporate social responsibility
Lesson 10 : corporate social responsibility – definition
Lesson 10 : Core Elements for Corporate social responsibility
Lesson 10 : Case study
Lesson 10 : Covid 19 – Video
Lesson 10 : 16 Brands Doing Corporate Social Responsibility Successfully – Further Readings
Lesson 10 : McDonald’s Announces 2020 Corporate Social Responsibility and Sustainability Plans – Further readings
Lesson 10: Quiz
Unit Outro
Final Exam Unit 1

Unit 2: Corporate Communication Elements
Learn how corporate identity, public image, and branding shape an organization’s reputation. Master the role of PR, media evaluation, and public opinion research to develop a successful corporate communications strategy.

Unit Intro
Unit Objectives
Lesson 1: Building a Corporate Reputation – Index
Lesson 1: Overview – Building a Corporate Reputation
Lesson 1:What does a company’s reputation mean?
Lesson 1:Company’s reputation importance
Lesson 1:What factors impact a company reputation?
Lesson 1:Guidelines to strengthening your business’s reputation
Lesson 1: Suggestions to keep staff happy
Lesson 1:Provide a dependable experience
Lesson 1:suggestions for delivering a constant experience
Lesson 1: Increase Charitable Projects
Lesson 1: Corporate reputation – Further readings
Lesson 1: Corporate Reputation: What, How, and Why – Further readings
Lesson 1: Corporate reputation – Further readings
Lesson 1: Quiz
Lesson 2: Corporate Identity
Lesson 2:Overview – Corporate Identity
Lesson 2: Corporate Communication
Lesson 2: Corporation’s image perception
Lesson 2: Example – “McDonald’s”
Lesson 2: Organisation’s Identity and Audience
Lesson 2: Goal of Business Personality
Lesson 2: Example – “BMW “
Lesson 2: Corporate identity components
Lesson 2: Corporate Communication with identity and image
Lesson 2: Example – “Airbnb”
Lesson 2: Identity building and maintenance
Lesson 2: Corporate communication’s primary role
Lesson 2: Instead, businesses should put their attention on creating and implementing integrated strategies that address all stakeholders. – Video
Lesson 2: Corporate design 101 – Further readings
Lesson 2: Was ist Corporate Identity? – Further readings
Lesson 2: 12 Creative Examples of Corporate Identity for Inspiration – Further readings
Lesson 2: Corporate Identity/Image/Reputation | Corporate Communication and Public Relation – Video
Lesson 2: Quiz
Lesson 3: Corporate Image and How to Build a Corporate Image – Index
Lesson 3: Corporate Image – Video
Lesson 3: Overview – Corporate Image
Lesson 3: How to build a corporate image?
Lesson 3:Define your company’s mission
Lesson 3:Work on your brand’s identity tools
Lesson 3: Train your Staff
Lesson 3: Invest in Marketing Campaigns
Lesson 3: Importance of Corporate Image
Lesson 3: Increase the loyalty of your customers
Lesson 3: Enhance the performance of products
Lesson 3: Influence the actions of the employees of a company
Lesson 3: Strengthen the Business Image
Lesson 3: Chance for Error
Lesson 3: Example
Lesson 3: Corporate Image – Further readings
Lesson 3: The Rite Aid retail business presents one such instance.
Lesson 3: Ways to improve your corporate image.
Lesson 3: Ref. CORPORATE IMAGE – Further readings
Lesson 3: Ref.2 CORPORATE IMAGE – Further readings
Lesson 3: 5 great examples of corporate image – Further readings
Lesson 3: What is Corporate Image and why it is so Important? – Further readings
Lesson 3: The Influence of Corporate Image on the Attractiveness of Temporary Agency Work – Further readings
Lesson 3: Corporate image meaning -Further readings
Lesson 3: Quiz
Lesson 4: Corporate Branding Management – Index
Lesson 4: Corporate Communications Vs Brand Management – Video
Lesson 4: Corporate Branding Management
Lesson 4: 4 elements of Corporate Identity
Lesson 4: Advantages of Branding
Lesson 4: Disadvantages of Branding
Lesson 4: Corporate Communication and the Corporate Brand – Further readings
Lesson 4: TESLA Brand Manual – Further readings
Lesson 4: Innovation is Good Marketing: Tesla Brand Review – Futher readings
Lesson 4: Quiz
Lesson 5: Media Evaluation and Campaign Evaluation – Index
Lesson 5: Media Evalution – Video
Lesson 5: Media Evaluation and Campaign Evaluation
Lesson 5: The Communication Strategist
Lesson 5: Process Evaluation is the second kind.
Lesson 5: Summative Assessment is the third kind.
Lesson 5: Importance of Strategic Communication
Lesson 5: Allowing for Operation
Lesson 5: Creating Intangible Resources
Lesson 5: Making Sure Flexibility
Lesson 5: Modifying the Approach
Lesson 5: Strategic communication
Lesson 5: Units of Analysis in Evaluation and Measurement
Lesson 5: Seven distinct units can be identified
Lesson 5: Quiz
Lesson 6: Public Opinion Research and Media Tracking – Index
Lesson 6: Public Opinion – Video
lesson 6: Public Communication
lesson 6: campaigns primary categories
lesson 6: Media Tracking
lesson 6: Process Evaluation
lesson 6: Metrics of effect
lesson 6: Campaign’s final indicators
lesson 6: Evaluation research on public relations activities – Further readings
lesson 6: what-is-media-monitoring-and-analysis – Further readings
lesson 6: Evaluation and Measurement in Strategic Communication – Further readings
Lesson 6: Quiz
Lesson 7: Corporate Communication Vs Public Relations – Index
Lesson 7: Corporate Communication Vs Public Relations – Video
Lesson 7: Public Relations – definition
Lesson 7: Public Relations – overview
Lesson 7: PR process
Lesson 7: Stakeholders Vs. External audience
Lesson 7: Different PR Roles in an Organisation.
Lesson 7: PR department responsibilities.
Lesson 7: Different PR positions require various skill sets
Lesson 7: image management and relationship management.
Lesson 7: PR professionals
Lesson 7: Quiz
Lesson 8 : How To Become a Communication Manager? – Index
Lesson 8 : Pillars of Corporate Communication Manager – Video
Lesson 8 : What is a communication manager?
Lesson 8 : Duties of a communication manager.
Lesson 8 : Conducting Market Research.
Lesson 8 : Directing Publications.
Lesson 8 : Building Business Relationships.
Lesson 8 : Creating Websites
Lesson 8 : Making Strategies
Lesson 8 : Reporting
Lesson 8 : Skills of a Communications Manager
Lesson 8 : How to become a Communications Manager
Lesson 8 : A Day In The Life – Communications Manager – Video
Lesson 8 : Communications Manager – Career Insights (Careers in Communications & PR) – Video
Lesson 8 : Career Advice on becoming a Corporate Communications Manager – Video
Lesson 8: Quiz
Final Exam Unit 1

Unit 3: Building a Corporate Communications Plan
Gain expertise in developing corporate communication plans, both internally and externally, and conducting audits to evaluate communication effectiveness.

Unit intro
Unit Objectives
Lesson 1: Characteristics of Corporate Communication – Index
Lesson 1:Characteristics of Corporate Communication
Lesson 1:Method of communication
Lesson 1:The importance of corporate communication
Lesson 1:10 Interesting Facts About Corporate Communications
Lesson 1: Case Studies
Lesson 1 Quiz
Lesson 2: Corporate Communications Tools and channels – Index
Lesson 2: Corporate Communications Tools & Channels – Video
Lesson 2: Corporate Communication tools
Lesson 2: Examples of corporate communication channels
Lesson 2: Internal communication trends
Lesson 2: For a business to succeed, corporate communication is crucial
Lesson 2: Challenges of Corporate Communication in online corporate communication
Lesson 2: Benefits of using effective Corporate Communication Techniques and Tools
Lesson 2: key advantage
Lesson 2: How to pick your corporate communications tools?
Lesson 2: new innovative communication tools
Lesson 2: Types of Corporate Communication Tools – Further readings
Lesson 2: 11 corporate communications tools – Further Readings
Lesson 2: 11 Foolproof Business Communication Tools – Further Readings
Lesson 2: Quiz
Lesson 3 : Overcoming Barriers to Communication – Index
Lesson 3: Overcoming Barriers to Communication
Lesson 3: Communication barriers in business
Lesson 3: Barriers To Business Communication -Further readings
Lesson 3: 5 Common Communication Barriers in Businesses -Further readings
Lesson 3: Five Communication Barriers In Business And How To Fix Them – Further readings
Lesson 3: Overcome these 3 systemic barriers to effective communication in the workplace – Video
Lesson 3: 10 Barriers to Effective Communication – Video
Lesson 3: Barriers to Effective Communication – Video
Lesson 3 Quiz
Lesson 4: Identify your Key Metrics for Corporate Communications Plan – Index
Lesson 4: Employee awareness and feedback
Lesson 4: Open, read, and click rates
Lesson 4: Logins and page visits
Lesson 4: Peak times of staff intranet times
Lesson 4: Corporate video views
Lesson 4: Mobile usage levels
Lesson 4: Platform adoption rates
Lesson 4: Employee advocacy
Lesson 4: Employee turnover
Lesson 4: Event and benefit sign-ups
Lesson 4: Media outreach and digital trends
Lesson 4: Crisis communication speed
Lesson 4: Innovation and teamwork
Lesson 4: Top 10 KPIs for Communications – Further readings
Lesson 4: 9 Important Communication Metrics – Further readings
Lesson 4: 10 Metrics and KPIs for Internal Communications – Further readings
Lesson 4: Quiz
Lesson 5 :What is a Corporate Communications Strategy? – Index
Lesson 5 :Corporate Communication Definitions – Video
Lesson 5: What are Corporate Communications strategies?
Lesson 5: Benefits of having a communication strategy
Lesson 5: Elements of a communication strategy
Lesson 5: List of your main communication channels
Lesson 5: Description of your tactics
Lesson 5: 15 Steps to Create a Killer Communication Plan – Further readings
Lesson 5: Global Marketing Communication – Futher readings
Lesson 5: Netflix’ Winning Social Media Strategy – Futher readings
Lesson 5: The Importance of Having a Modern Intranet for Your Corporate Communications Strategy – Futher readings
Lesson 5: How to build a corporate communication strategy: a step-by-step process – Futher readings
Lesson 5: How to Communicate Strategy To Your Team Effectively – Futher readings
Lesson 5: Quiz
Lesson 6: How to Write Corporate Communication Goals ? – Index
Lesson 6: How to write Corporate Communication goals?
Lesson 6: Purposes of communication
Lesson 6: 50 Examples of Customer Satisfaction – Further readings
Lesson 6: 16 Examples of Measurable Goals – Further readings
Lesson 6: 27 Examples of Communication Goals – Further readings
Lesson 6: Quiz
Lesson 7: Developing Internal Corporate Communications Plan – Index
Lesson 7: What are internal corporate communications?
Lesson 7: Why Is an Internal Communication Strategy Vital?
Lesson 7: Planning for internal communications
Lesson 7: The Benefits of an Effective Internal Communication Strategy
Lesson 7: Now, how to develop your internal corporate communication plan?
Lesson 7: What Is Your Current Situation?
Lesson 7: What Are You Trying to Achieve with Your Internal Communications?
Lesson 7: Who Is Your Target Audience?
Lesson 7: What’s the Message You’re Trying to Spread?
Lesson 7: How Can You Encourage Two-Way Communication?
Lesson 7: What Is Your Internal Communications Strategy?
Lesson 7: What Channels and Tactics Should You Use?
Lesson 7: What Are Best Practices for Internal Communications Strategies?
Lesson 7: How Will You Measure the Progress of Your Internal Communication Strategy?
Lesson 7: How Will You Stick to Your Internal Communications Plan?
Lesson 7: The ScreenCloud Guide to an Internal Communication Strategy – Further readings
Lesson 7: How to Create a Powerful Internal Communication Strategy? – Further readings
Lesson 7: Create a Powerful Internal Communications Strategy – Further readings
Lesson 7: Quiz
Lesson 8: Developing External Corporate Communications Plan – Index
Lesson 8: External Strategy – Video
Lesson 8: What are external corporate communications?
Lesson 8: What’s the Purpose of External Communication?
Lesson 8: What’s the Difference Between Internal & External Business Communication?
Lesson 8: External Communication Channels
Lesson 8: Statista lists some of the top external communication channels
Lesson 8: External Communication Channels
Lesson 8: Now how to develop your external corporate communication plan?
Lesson 8: Tips to improve your external communications strategy
Lesson 8: Guidelines for creating an external communications strategy – Further readings
Lesson 8: Case study for Final Internal and external
Lesson 8: quiz
Unit Outro – Video
Final Exam Unit 3

Glossary

Corporate Communication Strategies Assignment.

Awarding Body

Know More

Frequently Asked Questions.

1. What is the Corporate Communication Strategy Professional Certificate about?

This certificate equips professionals with the skills to plan and implement an effective corporate communications strategy that enhances public perception, strengthens internal culture, and supports brand reputation through clear, consistent messaging.

2. Who should enroll in this program?

Mid- to senior-level professionals in PR, marketing, HR, or management roles who need to lead internal communication, manage external communications, or build trust with stakeholders through a unified message.

3. How does this course help with crisis communication?

The curriculum includes a comprehensive crisis communication plan module, helping learners respond to reputational risks quickly and effectively while maintaining a consistent narrative across teams and channels.

4. What makes this course different from other communication training programs?

Unlike generic communication courses, this CMI-accredited certificate focuses on developing a full corporate communication strategy, including press releases, employee surveys, company culture alignment, and metrics like employee engagement and message clarity.

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Learning Outcomes

Course Curriculum

Unit Intro

Unit Objectives

Lesson 1: Importance of Corporate Communication – Index

Lesson 1:What is communication?

Lesson 1: 8 Key Components of Corporate Communication

Lesson 1: Business communication

Lesson 1:Example

Lesson 1:The Strategic Role of the Corporate Communication Officer – Video

Lesson 1: Quiz

Lesson 2:Purpose of Communication – Index

Lesson 2: 9 Purposes of Communcation

Lesson 2: Corporate communications revolution – Video

Lesson 2: Corporate Communications Simplified – Video

Lesson 2: Quiz

Lesson 3: Communication flow – Index

Lesson 3: Downward

Lesson 3: Upward

Lesson 3: Lateral / Horizontal Communication

Lesson 3: Diagonal Communication or crosswise communication

Lesson 3: Quiz

Lesson 4 Different forms of Communication – Index

Lesson 4: Types of Communication – Video

Lesson 4: Verbal Communication

Lesson 4: Nonverbal Communication

Lesson 4: Interpersonal Communication

Lesson 4: Media Communication

Lesson 4: Flow of Communication – Video

Lesson 4:Verbal Vs Non-verbal Communication: Difference between them with examples & comparison chart – Video

Lesson 4: Quiz

Lesson 5 Constituents of corporate communication – Index

Lesson 5: Constituents of corporate communication

Lesson 5: Internal Communications

Lesson 5: Media Relations

Lesson 5: Public Affairs

Lesson 5: Internal & External Business Communcation – Further Readings

Lesson 5: Quiz

Lesson 6: Channels of communication – Index

Lesson 6: Overview – communication channel

Lesson 6: 2 types of communication channel

Lesson 6: Formal Channels of Communication

Lesson 6: Formal Communication example

Lesson 6: Informal Channels of Communication(Grapevine Communication)

Lesson 6: Advantages of Informal communication channels.

Lesson 6: Informal Communication example

Lesson 6: Types of informal communication

Lesson 6: What to Do about Informal Information Flows

Lesson 6: When managers notice that the grapevine is particularly active.

Lesson 6: Communication Channels – Video

Lesson 6: Communication Channels 2 – Video

Lesson 6: Formal and informal communication – video

Lesson 6: Quiz

Lesson 7: Corporate Communication Vs Organisational Communication – Index

Lesson 7: Corporate Communication

Lesson 7: Organisational communication

Lesson 7: Internal communications

Lesson 7: Forms of Organisational Communications

Lesson 7: key component of organisational communication

Lesson 7: Corporate Communication Vs Organisational Communication – Video

Lesson 7: Quiz

Lesson 8: Corporate Communication Vs Marketing Communication – Index

Lesson 8: Corporate Communication Vs Marketing Communication – Video

Lesson 8: Marketing Communication

Lesson 8: Planners of events

Lesson 8: The target audience

Lesson 8: Corporate Communication Vs. Marketing Communication

Lesson 8: Corporate communication

Lesson 8: Marketing Communication

Lesson 8: Corporate vs. Marketing Communications: Everything You Need to Know – Further Readings

Lesson 8: Quiz

Unit 2: Corporate Communication Elements
Learn how corporate identity, public image, and branding shape an organization’s reputation. Master the role of PR, media evaluation, and public opinion research to develop a successful corporate communications strategy.