Research for Managers Module (Ucam University)

15 hours

UCAM

Globally Recognized Research Credential: Achieve prestigious international recognition from CMI, highlighting your expertise in strategic business research.
Advanced Analytical Skills: Develop specialized skills in strategic research and data-driven decision-making, significantly enhancing organizational competitiveness and innovation.
MBA Program Alignment: Covers 10% of the accredited MBA program curriculum, paving the way for advanced academic opportunities and career progression.
Exclusive Strategic Research Resources: Gain one year free access to ManagementDirect, providing comprehensive resources on research methodologies, competitive analysis, and strategic intelligence.
Flexible Learning with Expert Support: Engage in self-paced study complemented by tailored expert sessions, conveniently aligned with your professional schedule.

Course Content

Interactive lectures

Session 1
00:00
Session 2
00:00
Session 3
00:00

Unit 1: Research Proposal
Learn how to construct a compelling research proposal that outlines objectives, milestones, and funding opportunities, ensuring alignment with organizational goals.

Module Introduction
Unit intro
Unit Objectives
Lesson 1: Research Proposal – Index
Lesson 1: What is a research proposal?
Lesson 1: Components of Research proposals.
Lesson 1: Components of a Research Proposal – Further Readings
Lesson 1: What is the aim of research?
Lesson 1: Tips on how to write research aims – Further readings
Lesson 1: Stages of Research
Lesson 1: Research Proposal
Lesson 1 :Quiz
Lesson 2: Business Objectives For Project Proposals – Index
Lesson 2: What are SMART objectives?
Lesson 2: What is the Terms of Reference?
Lesson 2: What is the Rationale for the research?
Lesson 2: Ethical Considerations in Research
Lesson 2: Types of ethical issues
Lesson 2: Objectives and goals: Writing meaningful goals and SMART objectives – Futher readings
Lesson 2: What Are Ethical Considerations in Business Research – Futher readings
Lesson 2: Research – Video
Lesson 2 :Quiz
Lesson 3: Tools to collect information for Strategic Development – Index
Lesson 3: What is strategic development?
Lesson 3: Organisational analysis of the culture & structure.
Lesson 3: Growth Strategy
Lesson 3: Operational issues report
Lesson 3: SWOT & PEST Analysis.
Lesson 3: Customers and key stakeholders analysis.
Lesson 3: Competitive Analysis.
Lesson 3: How to conduct A competitive analysis?
Lesson 3: How to conduct a competitive analysis in 6 easy steps – Further readings
Lesson 3: Research Tools – Video
00:00
Lesson 3 :Quiz
Lesson 4: Research Project Planning Part 1 – Index
Lesson 4: What is a research project plan?
Lesson 4: What are research project milestones?
Lesson 4: How to assess risk and manage a research project?
Lesson 4: More readings: on how to assess and manage risk in Projects – Further Readings
Lesson 4: What are the critical pathways in Project planning?
Lesson 4: How to Use Critical Paths in Microsoft Project – Video
Lesson 4: How to create a contingency plan for your research project?
Lesson 4: How to create a heatmap in Excel – Further Readings
Lesson 4: How to create a contingency plan – Further Readings
Lesson 4: Case study
Lesson 4 :Quiz
Lesson 5: Research Project Planning Part 2 – Index
Lesson 5: How to access information for your research project?
Lesson 5: How to access data for your research project – Further Readings
Lesson 5: What is Project communications management?
Lesson 5: How to come up with a communication plan for your research project?
Lesson 5: Example
Lesson 5: How to Handle the sensitivity of information gathered during project planning?
Lesson 5: The 5 best ways to handle sensitive data – Further Readings
Final Exam

Unit 2: Research Methodology
Discover how to select the right methodology for research objectives. This module ensures the collection of relevant, reliable data for crafting effective business strategies.

Unit Intro
Unit Objectives
Lesson 1: Research Methods – Index
Lesson 1: What are Research Methods?
Lesson 1: What are Research Methodologies?
Lesson 1: Differences between research Methodologies and research methods
Lesson 1: Types of research methods- Surveys
Lesson 1: More readings on Surveys – Further readings
Lesson 1: Types of research methods- questionnaires
Lesson 1: Types of research methods- Observations
Lesson 1: Types of research methods- Case study
Lesson 1: More readings on case studies – Further Readings
Quiz Lesson 1
Lesson 2: Data Quality testing & Data types
Lesson 2: What is data?
Lesson 2: Research Budgeting – Video
Lesson 2: Primary and Secondary data – Primary Data
Lesson 2: Advantages and Disadvantage of primary research data
Lesson 2: Case study on Primary research – Further readings
Lesson 2: Primary and Secondary data – Secondary research data
Lesson 2: Advantages and Disadvantage of Secondary research data
Lesson 2: Diffrence Between Primary & Secondary Research
Lesson 2: Qualitative Vs. Quantitative types of data.
Lesson 2: Qualitative Data
Lesson 2: Quantitative Data
Lesson 2: More readings on Qualitative and Qualitative research – Further Readings
Lesson 2: Latest trends in Data collection
Lesson 2: More reading on Chat GPT – Furthe Readings
Lesson 2: Literature review
Lesson 2: Literature review – Video
Lesson 2: Evaluating the Literature review
Lesson 2: Ways of Data quality testing
Lesson 2: 3 Shades of Data Accuracy
Lesson 2: More readings on data quality testing – Further Readings
Lesson 2: Research – Video
Quiz Lesson 2
Lesson 3: Referencing Sources – Index
Lesson 3: What is referencing and citation?
Lesson 3: How to incorporate sources in your research project?
Lesson 3: What are referencing styles?
Lesson 3: Types of referencing styles
Lesson 3: More about types of referencing styles – Further readings
Lesson 3: Reasearch tools – Video
Quiz Lesson 3
Final Exam

Unit 3: Sampling Techniques
Master the art of sampling by selecting representative groups and determining sample sizes that yield reliable results, minimizing errors in strategic research.

Unit 4: Data Analysis
Analyze and validate data to uncover insights that inform strategy implementation and drive business decisions.

Unit Intro
00:00
Unit Objectives
Lesson 1: Data validation – Index
Lesson 1: What is data analysis?
Lesson 1: What is data cleaning?
Lesson 1: What is data quality and why is it important? – Further Readings
Lesson 1: Cleaning Data In Excel – Video
Lesson 1: What is exploratory data analysis?
Lesson 1: What is a pivot table?
Lesson 1: How to create a pivot table in excel – Video
Lesson 1: Quiz
Lesson 2: Data Analysis – Index
Lesson 2: Qualitative data analysis (QDA)
Lesson 2: Quantitative Data Analysis
Lesson 2: Qualitative data analysis methods – Content Analysis
Lesson 2: Example – Lexalytics
Lesson 2: How to plan and perform a qualitative study using content analysis – Further Readings
Lesson 2: Qualitative data analysis methods – Thematic analysis
Lesson 2: Qualitative data analysis methods – Narrative analysis method
Lesson 2: Qualitative data analysis methods – Grounded theory analysis method
Lesson 2: Qualitative data analysis methods – Discourse analysis method
Lesson 2: More readings on Discourse analysis – Further readings
Lesson 2: How to Manually code your Qualitative data?
Lesson 2: Steps of Manually code your Qualitative data
Lesson 2: Application of qualitative data analysis on businesses (Case study)
Lesson 2: Quiz
Lesson 3: Data interpretation – Indx
Lesson 3: What is quantitative data analysis?
Lesson 3: Quantitative data analysis methods
Lesson 3: Descriptive Vs. Inferential statistics
Lesson 3: Some common statistical tests used in descriptive statistics
Lesson 3: Example in excel
Lesson 3: Types of Inferential Statistics
Lesson 3: Case study
Lesson 3: Example of A/B Tests
Lesson 3: 6 new trends in market research – Further Readings
Lesson 3: Quiz
Lesson 4: Forecasting and Predictive Analytics – Index
Lesson 4: What is forecasting?
Lesson 4: Types of Forecasting- Qualitative forecasting
Lesson 4: Qualitative forecasting methods – Further Readings
Lesson 4: Types of Forecasting- Qualitative forecasting
Lesson 4: Quantitative forecasting methods – Time series forecasting
Lesson 4: Excel – Time Series Forecasting – Video
Lesson 4: Quantitative forecasting methods – Exponential smoothing forecasting
Lesson 4: Quantitative forecasting methods – Moving average forecasting
Lesson 4: How to calculate moving average in excel – Video
Lesson 4: Quantitative forecasting methods – Associative model forcast
Lesson 4: What is trend analysis?
Lesson 4: Trend analysis uses
Lesson 4: Trend Analysis in Excel – Video
Lesson 4: Quiz
Lesson 5: Data visualisation – Index
Lesson 5: What is data visualistion?
Lesson 5: Types of data visualisations
Lesson 5: Case study on Data visualisation
Lesson 5: More readings on Uber data visualisation team – Further Readings
Lesson 5: Types of Data Patterns
Lesson 5: How to present your data in PowerPoint for storytelling?
Lesson 5: Common mistakes in data visualisation
Lesson 5: Quiz
Final Exam
Unit outro
00:00

Unit 5: Reflection and Case Study
Conclude the research process with a focus on reflection and application, synthesizing findings through real-world case studies.

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Research for Managers Module (Ucam University)

What Will You Learn?

Course Content

Interactive lectures

Session 1

Session 2

Session 3

Unit 1: Research Proposal Learn how to construct a compelling research proposal that outlines objectives, milestones, and funding opportunities, ensuring alignment with organizational goals.

Module Introduction

Unit intro

Unit Objectives

Lesson 1: Research Proposal – Index

Lesson 1: What is a research proposal?

Lesson 1: Components of Research proposals.

Lesson 1: Components of a Research Proposal – Further Readings

Lesson 1: What is the aim of research?

Lesson 1: Tips on how to write research aims – Further readings

Lesson 1: Stages of Research

Lesson 1: Research Proposal

Lesson 1 :Quiz

Lesson 2: Business Objectives For Project Proposals – Index

Lesson 2: What are SMART objectives?

Lesson 2: What is the Terms of Reference?

Lesson 2: What is the Rationale for the research?

Lesson 2: Ethical Considerations in Research

Lesson 2: Types of ethical issues

Lesson 2: Objectives and goals: Writing meaningful goals and SMART objectives – Futher readings

Lesson 2: What Are Ethical Considerations in Business Research – Futher readings

Lesson 2: Research – Video

Lesson 2 :Quiz

Lesson 3: Tools to collect information for Strategic Development – Index

Lesson 3: What is strategic development?

Lesson 3: Organisational analysis of the culture & structure.

Lesson 3: Growth Strategy

Lesson 3: Operational issues report

Lesson 3: SWOT & PEST Analysis.

Lesson 3: Customers and key stakeholders analysis.

Lesson 3: Competitive Analysis.

Lesson 3: How to conduct A competitive analysis?

Lesson 3: How to conduct a competitive analysis in 6 easy steps – Further readings

Lesson 3: Research Tools – Video

Lesson 3 :Quiz

Lesson 4: Research Project Planning Part 1 – Index

Lesson 4: What is a research project plan?

Lesson 4: What are research project milestones?

Lesson 4: How to assess risk and manage a research project?

Lesson 4: More readings: on how to assess and manage risk in Projects – Further Readings

Lesson 4: What are the critical pathways in Project planning?

Lesson 4: How to Use Critical Paths in Microsoft Project – Video

Lesson 4: How to create a contingency plan for your research project?

Lesson 4: How to create a heatmap in Excel – Further Readings

Lesson 4: How to create a contingency plan – Further Readings

Lesson 4: Case study

Lesson 4 :Quiz

Lesson 5: Research Project Planning Part 2 – Index

Lesson 5: How to access information for your research project?

Lesson 5: How to access data for your research project – Further Readings

Lesson 5: What is Project communications management?

Lesson 5: How to come up with a communication plan for your research project?

Lesson 5: Example

Lesson 5: How to Handle the sensitivity of information gathered during project planning?

Lesson 5: The 5 best ways to handle sensitive data – Further Readings

Final Exam

Unit 2: Research Methodology Discover how to select the right methodology for research objectives. This module ensures the collection of relevant, reliable data for crafting effective business strategies.

Unit Intro

Unit Objectives

Lesson 1: Research Methods – Index

Lesson 1: What are Research Methods?

Unit 1: Research Proposal
Learn how to construct a compelling research proposal that outlines objectives, milestones, and funding opportunities, ensuring alignment with organizational goals.

Unit 2: Research Methodology
Discover how to select the right methodology for research objectives. This module ensures the collection of relevant, reliable data for crafting effective business strategies.

Unit 3: Sampling Techniques
Master the art of sampling by selecting representative groups and determining sample sizes that yield reliable results, minimizing errors in strategic research.